About

Shoot, Shorten, Sharpen is a blog about making video.

It’s about how videos are shot, edited and brought to life.

Read it if you share my passion for great live action sequences. Or if you appreciate the art of creating awesome motion graphics that either enhance live action, or stand alone as a piece of work.

Read it if you want to join a conversation about how to make the best video content for websites.

Join in to share my thoughts and experiences about working in video production.

Whether you’re in the video production business — or you just want an excuse to play with cameras, edit for fun and learn from others — welcome to my blog

Who is Andrew Goddard?

I’ve worked in the advertising and video production business for over a decade. I started as a runner in Londons Soho – the centre of video and film production in the UK. I quickly worked my way up to fully fledged editor via the overworked VT department in a company producing advertising for the film industry. I was involved in scores of marketing campaigns from the good to the downright awful.
Eventually a new challenge was needed and Cherry was formed with two of my colleagues. Over the years we expanded beyond marketing and advertising and now produce hours of footage for a huge range of clients every year.