Sony wanted a viral that would mirror the fun and action of their new PSP release, Pursuit Force. We took the game into the real world, building game-accurate model vehicles and a 100 ft indoor track, complete with water tank, corkscrew loops, low-flying planes, ground-to-air missiles and a ring of fire. Two films were cut, one in the style of a Hollywood movie trailer, the other a single extended shot, complete with explosive pyrotechnic finish.




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